Building Corporate Connections with Flowers
Over six years, we’ve learned that successful business gifting isn’t about flawless arrangements—it’s about mastering the nuanced art of professional relationships and timing that truly matters.
How We Solved the Corporate Gifting Challenge
Back in 2019, a recurring client frustration stood out: "Beautiful flowers, but they arrived after the meeting." That moment made us realize we weren’t just arranging blooms—we were shaping moments that could make or break professional relationships.
The Timing Revolution We Stumbled Upon
Our breakthrough emerged when a frantic client in 2023 needed arrangements delivered to align with a meeting moved up by three hours. Rather than saying “impossible,” we devised what we now call "flex-timing"—designs that look impeccable whether they arrive at 9 AM or 2 PM.
"Now we create arrangements with multiple peak moments throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions that florists usually don’t: What’s happening in your business right now? What’s the mood you’re working with?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward quickly. We learned to design for real office environments—air conditioning, varying light, busy receptionists who might forget to add water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even when they aren’t perfectly cared for after a busy week.
The Follow-Through Innovation
We realized the real impact happens after delivery. A client noted that visitors were still asking about their flowers weeks later, looking fresh. That’s when we understood we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s likely why our method works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not merely decoration.
Alex Reed
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in luxury settings. Alex brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Entered consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies misinterpret. Jordan specializes in timing, cultural considerations, and the art of building business relationships through meaningful gifts.
